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Professional critiques of your sales copy and
marketing campaigns

Are you getting the kind of marketing results you want? If the answer is no, you aren't speaking to your prospects in a way that gains their trust. When you opt for a marketing or copywriting critique, I carefully examine your current copy or marketing campaign -- then let you know what works, what doesn't and how to turn what you've got into a powerful, persuasive marketing message. I'll be gentle, promise. But I will tell you what you need to hear to make your marketing have more impact, and not just what you want to hear!
		Jennifer McCay Founder of Avenue East

My copy critiques are the easiest, most affordable way to improve your existing marketing materials.

What you'll get with your ...

:: High-Concept Copywriting Critique:

This nitty-gritty, down-and-dirty look at your sales copy will tell you ways you can instantly improve the response rate of the copy in question in an easy-to-implement written report.

Just some of the aspects of your copy that are carefully reviewed include:

• your overall marketing message. If the message you're sending isn't relevant to your target market or easy to follow, you'll lose 99% of all readers within seconds.

• your headline. This is the first thing most readers see, so it has to persuade your prospects to continue reading. I analyze your headline to ensure that it does its job based on 7 key criteria.

• structure and flow. Does your message flow in a logical way that builds from one point to the next? If your prospects get lost halfway through, they'll miss out on what you have to offer.

• readability. Is your copy easy to skim-read? Can your readers get the big picture even if they don't read every last word of your copy?

• your offer. Even though you don't want to come across too "salesy," you absolutely must make clear what you have that your prospects need the right way, or your copy won't do its job. I put your copy to the test.

• time-sensitive information. Is there any impetus for your prospects to act now?

• the "marketing tug-of-war" factor. Does the copy try to pull too hard? Does it miss the mark by pushing readers to do things you haven't sold them on yet? Or does it miss the mark and avoid asking your readers to do anything?

My critiques offer you insights on these and many more relevant items that impact the persuasiveness of your copy.

Some specifics about our copy critiques

Pricing. My fee is $899 for each High-Concept Copywriting Critique. This package is for a review of up to 10 pages (a maximum of 2500 words) of your own copy. (If you need more than 2500 words of copy reviewed, please contact us for a free quote.)

Submitting your copy. All of your copy to be reviewed must be from a single marketing campaign -- such as your website, brochure, a direct mailing or another promotional item, or consist of components from the same campaign. Beyond that, you're welcome to submit the copy of your choosing, though I recommend submitting key copy such as homepages, order forms, sales letters and envelope copy, rather than less important items.

So if, for example, you have copy from a direct mailing and a landing page from the same campaign that needs to be reviewed, that would be fine. If in doubt, feel free to contact my office with any questions you might have.

Your personalized copy critique. You will receive a written report outlining highly detailed ways you can improve your copy. They generally range from 5-10 pages in length, but it solely depends on the project.

Please note that although I provide you with many actionable insights about your sales copy, I will not rewrite your copy for you. If you need new copy, please head to the copywriting page for more information or view the full range of services we have available.

How you can get started ...

1. Schedule your critique. Please contact my office to ensure that I have time in my schedule for your review. Once everything is settled, make your payment below.

2. Share the details. As soon as I've received your go-ahead, my office will send you a questionnaire to fill out so that I have all the background info on your project that I need, such as your target market and offer details.

3. Send in your stuff! Simply submit the copy you would like reviewed, along with your answers to our questionnaire, and I'll be back in touch with any questions I might have prior to reviewing your copy.

4. Get the tools you need to improve your copy. Within 7-10 business days, you will receive your custom High-Concept Copywriting Critique.

5. Implement the changes and start seeing results! It's that simple to improve the effectiveness of your sales copy.

Why you need to have your copy professionally reviewed

A copywriting critique by Jennifer McCay is ideal when you:

• need to refresh your old marketing materials and aren't sure where to start
• want a second opinion on the copy your current copywriter has developed
• simply want to turn more of your prospects into customers!

Whatever your needs, I'm here to help.

Want more info?

Read a brief excerpt from a sample copywriting critique or contact us with any questions you may have.