Attention Consultants, Coaches, Authors,
Small Business Owners
and Independent Professionals:

Finally, the simple, proven strategy
that will ensure you attract all the clients you want, quickly and easily!

Now you can stop struggling and achieve the small business success
you've always dreamed of -- GUARANTEED ... even if you're
just starting your business!

Dear Friend,

If you're anything like most of my small business clients when they initially approach me, you are struggling to convince a handful of prospects to send their money your way.

And in fact, the mere thought of promoting your business might even make you feel uncomfortable, uneasy -- you're just not sure how to go about it.

 


Order now!

But still you wish to achieve more with your business ... more recognition, better clients, a higher income and greater stability, but you just don't know how. And you don't want to spend every waking hour working on your marketing.

You might even have seen some of your entrepreneur colleagues achieve success quickly and easily, while you struggle to reach just a small handful of clients.

But why are they regarded as experts in their field while you fight tooth and nail for every bit of business that you receive?

Here's a hint: It's the same "trick" that has allowed big companies like Sony, Nike and Apple to gain tremendous success over the years.

What do these successful businesses know that you don't?

They've all firmly grasped the power of branding -- turning their companies, their products and services into powerful, emotionally appealing "must-have" items that their prospects can't live without.

  


Jennifer McCay

Are you certain that you are communicating what makes your business such a catch for your prospects in the most effective way?

Are you sure that you have taken all the necessary steps to ensure that your brand is seared permanently into the brains of your prospective clients so that they always return to you and you alone?

If not, it's high time that you branded your business!

 


What’s a brand? And why do you need one?

Your brand is that special something about your business that allows you to ...

  • position your small business as a power to be reckoned with, a brand with all the strength of the big players in your field
  • build a solid relationship with your clients and prospects that will do much of the selling for you
  • show your clients why they should choose you over the competition
  • upgrade your fees and cater to a higher echelon clientele
  • turn your vision for your business into a walking, talking reality that gets real attention for your business and, in turn, translates into long-term sales success
  • laser-focus your key marketing message so that it is memorable, powerful and a step ahead of the rest
  • establish yourself and your business as experts and command higher fees for your services or products -- as much as 4 times higher!

Would you like to earn more? Would you like your business to stand out? Would you like to be considered an expert in your field with a minimum of effort?

  

And how about this: Would you like to choose your clients rather than having to sit back and wait for just anyone to come to you?

I thought so. (Who wouldn't?)

Branding your small business will benefit you whether you are a coach, consultant, marketing pro, copywriter, lawyer, architect, healthcare practitioner, recruiter, virtual assistant, financial pro, graphic designer, trainer, computer guru, management consultant or run any other service-based business.

Likewise, if you own a product-based business, you also need a clear brand for your business and the products you sell so that people keep coming back again and again, whether it's to a physical shopfront or an Internet-only business.

How can you get started?

Big businesses have entire marketing teams and hire expensive agencies -- often paying many hundreds of thousands of dollars -- to develop branding strategies that work.

I used to do just that for huge companies including Sony Europe, Adobe, Volkswagen and others, branding products and the particular company's brand as a whole across Europe. I'm talking digital cameras, software for creative professionals, TVs, fancy new technologies and, again, the entire company's brand.

I doubt I have to tell you how successful these brands are -- and as a creative director for a leading ad agency in Hamburg, Germany, I contributed to the brands' success for many years with campaigns and strategies that ensured Europeans saw these companies and their products as true "must-haves."

As a small business owner, though, you likely don't have the $30,000, $50,000 or even $100,000 or more to hire a fancy agency to turn its thinktank loose to develop a brand for your small business.

But it can be complicated or even impossible to work out your own brand strategy if you don't know all the right questions to ask.

That's why you need a resource to walk you through the steps in the branding process. But get the wrong branding resource and you'll end up spending countless hours working on tactics without ever getting your overall brand strategy right to begin with.

In fact, when I first came up with the idea of writing a book on this subject, I thought to myself, "Surely there's already something else out there already that will help people the way I want to." I didn't think there would be a need for "yet another book on branding."

        
 

 

 


What Others Have to Say about Jennifer McCay:

"A great, great program!"

Through my coaching time with Jennifer, not only did I get the brand manual [The High-Concept Brand Bible™] (which coincidentally helped me locate my position, my niche, and my business vision so much more succinctly than any other book I tried) but I got great hands-on advice. It was hard at first (Jennifer spent time Germany and lives the "tell it like it is" mentality), but every critique she had [...] was true, and I learned so much from those sessions -- I was much more prepared for starting my business than I ever thought I would be.

... I've got the great brand manual to help me keep my eye on the ball, for those times I think I've lost my way. A great, great program!

Jennifer Blom, Duesseldorf, Germany

"I am making the most of ALL your tips"

Thanks Jennifer,

I assure I am making the most of ALL your tips. They are coming at a critical moment when I need them most! I need every assistance I can get from you, and I assure you I deeply appreciate getting to know you at this moment in time!

Best regards,
Gene Nku

"Learned a lot"

Dear Jennifer,

I just made the call and listened to your audio teleseminar. I enjoyed it and learned a lot.

Later today I will take more time to repeat it again. I have been writing a lot while listening. Thank you very much. I am learning a lot!

Best regards,
Deana Wilmink-Martina, The Netherlands

 

 

In all my research, as I sifted through books on Amazon, bought manuals and courses from people who I knew would soon be considered my competition, sought out anything and everything I could get my hands on to convince me that creating this book wouldn't be worth the time and trouble, I found literally no other book on the subject that actually teaches you how to create a brand strategy for yourself from the ground up, then teaches you how to apply what you learned to grow your business.

So I decided to develop my own resource.

Introducing The High-Concept Brand Bible™: Think Big, Find Your Focus and Achieve Small Business Success

I spent more than 6 months developing my comprehensive guide, The High-Concept Brand Bible™ to help you create a powerful brand for your small business just like the big players have; however, in this case, I have worked out the branding process to suit your small business budget.

Here's just some of what you'll learn in this step-by-step branding resource:

In Part 1:

First, you'll master the human psychology and essential branding principles that will serve as the foundation of your entire marketing education from this point forward.

Without this knowledge, you'll never understand how to break through your current marketing barriers and start reaching new clients where it counts -- in their minds and their hearts.

To be more specific, you will discover ...
  • the true meaning of a brand and how a brand can help your small business, just as big businesses harness this power all the time.
  • 5 common branding myths you might hold and why a High-Concept Brand™ is different and oh-so-powerful in comparison (if you think a brand is all about a logo, think again!).

... as well as ...

  • how to unleash the unique qualities that only your small business has that will connect with your prospects and have them running back to you for more of what you sell, time and again.
  • what Nike, Oprah and an ever-increasing number of small businesses know that will help you grow your own small business.
  • how to avoid ever having to do damage control and ensure that your business glides smoothly through even the worst of all "rough patches."
  • how your prospects currently see you, how to change any negatives right now -- and learn the "killer codes" that might signal the end of your relationship with them, before you even get their business.
  • the 5 criteria for creating a High-Concept Brand™ versus the usual mediocre fluff that passes for branding, but packs a lousy punch when it comes to making you a profit.
  • why you are likely underpricing your services and the remarkably insignificant role that cost plays in the purchasing decisions of clients ... when your business is well-branded, that is.
  • the right way to narrow your group of potential prospects in order to expand your brand's reach. (Yes, you read that right -- you need to "think small" in order to profit big.)
  • how to avoid committing "brand suicide" by simplifying your offer.
  • and much more!

In this section you'll also learn how to avoid the "small business syndrome factor" that kills your chance of business success. If you don't regard your business as a powerful brand, no one else will either!

(Ready to order? Get your copy of The High-Concept Brand Bible™ here.)

In Part 2:

For starters, I'll show you how to develop your own brand, step by step. I've made a living for some time now training writers and other creative folks on how to brand other companies (as well as developing brands myself, of course), and I have worked hard to ensure that every aspect of the branding process is broken down into its simplest possible form in The High-Concept Brand Bible™.

But creating a High-Concept Brand™ is more complex than just filling in the blanks (naturally, you have to do some serious thinking to get your brand just right), so I give you examples, samples and different exercises designed to accelerate your thought process as you work out a winning new brand for your business.

By the time you finish this section, you will have:

  • a complete, new brand all your own
  • your brand name and tagline (if you need one)
  • a comprehensive High-Concept Brand Blueprint™ containing all the guiding principles that will dictate all your business decisions from this point forward. This blueprint alone will make your marketing a whole lot easier, and it holds the keys to your personal brand success.

Likewise, you'll learn how to create a clearly branded experience for your prospects and clients that keeps them running back to do business with you time and again! In the long run, this will translate into much happier clients and more business just from the resulting word of mouth alone, among other great things.

But what use is a brand without a way of using it to boost your business? That's where Part 3 comes in ...

In Part 3:

You'll learn how to take your new brand and use it to bring in more business simply and effectively. There's no fluffy theory in these pages -- I have tested each and every one of these tactics over the years.

I will also teach you how to understand what your clients are really looking for at each step in the marketing process -- so that you can become more adept at promoting your business using the right strategies at the right times.

Just understanding your clients' needs will help you increase your sales by anywhere from 25% to 60% in short order.

And forget about spending money you don't have on marketing materials you don't need! Rather than recommend that you get lots of expensive promotional items made up that you don't need, I teach you precisely which items you need to succeed -- and which ones aren't worth your hard-earned cash.

Last but not least ...

Because this book is designed to serve as a mini ad agency that allows you to do the strategic branding work on your own, it wouldn't be complete without a special section dedicated to helping you outsource such key tools as your logo, copy (if you need the help) and other vitally necessary branded communications.

I've also thrown in tips on how to hire a designer, copywriter or branding firm -- and I walk you through all the typical steps in the process so you won't have any surprises along the way.

Likewise, you'll learn how to brand your products, create a special voice for your copy and much more.

The best part is that by working through The High-Concept Brand Bible™, you will gain so much knowledge about your market, your business and your brand that you'll never have to feel uncomfortable marketing yourself ever again -- because your brand will allow your vision to shine through.

And I've only touched upon a small handful of the strategies, tactics and techniques that are included in The High-Concept Brand Bible™.

(Ready to order? Get your copy of The High-Concept Brand Bible™ here.)

What you'll get in this comprehensive branding package

When you order, we will send you a link to download the electronic version of The High-Concept Brand Bible™ as soon as we receive your order so that you can get started working on your small business brand quickly. (Due to technical problems, this is currently a manual process, so it may take 1 business day to receive your link.)

You'll also receive access to our Members Site. In addition to giving you access to the latest edition of The High-Concept Brand Bible™ , our special Members Site features blank versions of all key worksheets in the manual, answers to your frequently asked questions and a special members-only contact form that gets you quicker access to assistance from us.

And, of course, The High-Concept Brand Bible™ is guaranteed to help you.

In fact, it comes with my personal, iron-clad, no-questions-asked guarantee.

I have worked extremely hard to ensure that following this program will allow you turn your small business into a powerful brand. But if you are not 100% convinced that The High-Concept Brand Bible™ is the best blueprint for branding your small business, return it within 60 days for a complete refund. Just mail it back to us in saleable condition and we will promptly refund the purchase price.

No reason required. That's my promise to you.

Why I've ensured that The High-Concept Brand
Bible™ (hard-copy version) is an affordable $249 ...

First, let me ask you this: What would it mean for you to achieve the kind of financial success that you have always wished for your business?

Would you like to make $10,000 more profits this year? $50,000? $100,000? A High-Concept Brand™ can help you get there.

The strategies you will learn here are ones I have used many, many times in the past to help big players like Sony -- as well as small businesses like yours, and of course my own business -- make the switch from unknown to “hot company.” How much is that worth to you?

When I wrote The High-Concept Brand Bible™, I intentionally poured all of the big-business insights, nuances and practical small-business branding techniques you need to know for your own SMALL business -- and that I have learned in my entire marketing career -- into this resource (including countless hours of research and hands-on branding of household-name products and companies). In other words, there's no trial-and-error methodology used here; you have access to time-tested techniques that have worked for brands large and small.

What's more, in preparing the manual, I personally spent close to 400 hours of my time just to write and refine the manual's content to ensure that the branding information inside was as effective and easy to implement as possible. I won't even get into the hourly rate that would incur if you were to hire me for the same amount of work! And when I take on small business clients, I typically charge at least $2,997 (or more) to develop High-Concept Brand™ strategies for their businesses.

However, to make this affordable for you, I’ve included everything you need to brand yourself effectively just like the pros in The High-Concept Brand Bible™ for just $249. It’s all there -- and it's a 100% tax deductible expense to boot (but I'm no accountant, so please check with yours before doing so)!

My goal is to help as many solo and small businesses as possible -- and at this price, you'll be able to see results many times the price in very short order in your own business. But this special offer will only be available for a limited time. We have sold this package for $429 in the past and will bump up the price again once our current inventory is gone -- so make sure to act quickly.

Are you ready to take the plunge? Are you ready to succeed with your own brand?

Order now!

As a reminder, you will receive access to the electronic version of the manual so that you can start working on your brand strategy shortly after placing your order, as well as a sturdy printed manual that contains all the marketing insights, brand strategies and worksheets you need to turn your small business into a well-branded High-Concept Small Business™. You can make notes, insert your own pages of ideas and your brand ideas and more. It's a great way to keep track of all your branding activities!

And you can invest in this package with full confidence because of our no-risk, MONEY-BACK Guarantee for 60 days after purchase. Orders typically ship out within 2-3 business days via U.S.P.S. Priority Mail.

** US and Canadian clients only **
Reserve my copy of
The High-Concept Brand Bible™ (print version) now!


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** International clients only **
Reserve my copy of
The High-Concept Brand Bible™ (print version) now!


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Save $50 and get ONLINE ACCESS to
the digital version of The High-Concept Brand Bible™ now!

Don't need the printed manual? You can save a full $50 off of the hard-copy price (plus you'll skip any shipping fees!) if you order the electronic, online version of The High-Concept Brand Bible™.

That's right -- for just $199 you'll be able to download the manual shortly after your order comes through. If for any reason you are unsatisfied, you can take us up on our no-risk, MONEY-BACK Guarantee for 60 days after purchase.

Get the electronic version of
The High-Concept Brand Bible™ now!


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What are you waiting for?


 

If you don’t make a change in your marketing strategy, you’ll still be where you are now this time next year.

I'd hate to see that happen when you could turn your small business around with a High-Concept Brand™.

I’m looking forward to helping you turn your business into a big-time success.

Let's make this your year! Get your copy now.

Warm regards, and much success to you and your business,

Jennifer McCay

P.S. Is $199 a lot of money to create the small business that you've always wanted for yourself? With The High-Concept Brand Bible™, you'll learn exactly how to take what's special about your business and turn it into a brand that connects with your prospects and guides all of your business decisions from this day forward.

Just by focusing your marketing efforts, you will earn more profits, make your current clients happier and establish yourself as an expert in your field. Make the decision to achieve the same kind of success for your small business that the big players use every day to generate more profits and make themselves known as the market leader in their fields.

If you want to succeed in your business and you've read this much, it's time to take the bull by the horns. Decide to make it happen ... starting today.

P.P.S. If you have any additional questions, feel free to send me an e-mail and I will be happy to answer them for you as quickly as possible.

 

 

Jennifer McCay / Avenue East Communications
344 Grove St. #17 :: Jersey City, NJ 07302
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All Content © 2005-2008 Jennifer McCay / Avenue East Communications